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About Ethical Rani
Who we are, Why vegan and why choose us
Ethical Rani is a brand that provides a true vegan experience in terms to style and comfort and is also PETA approved. With the use of repurposed waste fabrics for packaging, Ethical Rani uses 0% plastic. The Vegan juttis are designed keeping in mind the needs for the women of today, adding charm, elegance and comfort to your casual and bridal look. As a brand we strive to make a change with vegan products which are cruelty free and eco friendly. From the soles to the uppers, every element of our Juttis are devoid of animal products. You can make heads turn with our stunning juttis & still save animals, voila! Every little change to save our environment counts. Make your bit count by choosing our vegan juttis.
We have a transparent policy, and in no way believe in Green washing our customers. We agree that PU/PVC may not be the best option for the environment, but we stand by our decision as we choose the lesser of the two evils, not that the leather industry causes any less effects on the environment other than the cruelty aspect. We are always open to suggestions and ideas and would love to hear your thoughts.
Have an alternative that we can work on or know artists that we can work with ? Drop us an email at [email protected] and we will be glad to listen to what you have to say with an open mind.
The Journey / Philosophy behind this
Kanika Sharma Soni, the founder of Ethical Rani founded this company back in summer of 2019. But the roots of the inspiration goes beyond that. During her sister's wedding she realized there was a gap in the market for Juttis that were beautiful, comfortable and cruelty free! That's when she started brainstorming, but the journey wasn’t that easy. After a lot of market research, talking to different vendors for the raw materials and choosing the right team; finally a product idea was ready to turn into reality. Kanika believes that her sister is her biggest inspiration and critic too.
Being a non vegetarian and someone who loved to flaunt her leather bags and shoes, it was a game changer when Kanika decided to quit it all and become a vegetarian and live a vegan lifestyle in terms of fashion. Its a slow change and it takes time , but every change counts and with her brand Kanika hopes to help people look at fashion in a different way. Hence our motto “We make you look good, and feel good at the same time !"
Handcrafted with love / Craftsmanship
Each pair of juttis incorporate intricate and mindful designs to create high-quality products that are stylish and sustainable. Our Team of karigars/ artisans are the finest. Their knowledge with various crafts of India is vast thus giving a product that is unique in terms of design. Each jutti is designed by Kanika keeping in mind the versatility of the shoe, hence making it easy to pair it with not only your Ethnic outfits, but also your casual and formal wear.
Packaging
The Juttis are packed in upcycled fabric dust bags that are hand sewn
and made from fabrics sourced from various local tailors and designers
keeping in mind our Zero waste policy and also providing jobs to
women.
The Juttis come in a keepsake box that is reusable and a
bookmark made of seed paper as a token of gratitude for shopping with
us and being a part of our journey to a better future.
